PURE will provide a rental market analysis to estimate and recommend the proper rent rate for your home based on similar homes in your area. We will not go live with your listing unit the rental rate is agreed by you. While we strive to rent your property at a rate to maximize your income, it is sometimes necessary to make rent rate adjustments to achieve the property level of market attention. To assure your property is rented quickly, if the property is not generating significant interest and has not yet rented, we will initiate rent reductions in the following sequence: 1) After 10 days, 3-5% reduction from initial listing rental rate; 2) after the next 10 days, another 3-5% reduction; 30+ days, another 4-5% reduction. Any further reductions would be done only after collaboration with the property owner.